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 Burnout isn't our baseline. Let's change the script 

You’re a woman with big ideas, big heart, and big ambition - but lately, it’s felt like survival mode is your default setting.

 

The chaos, the plate-spinning, the pretending you’re fine when you’re anything but?

That’s not success.

It’s burnout. And it doesn’t have to be your norm.

 Burnout isn't our baseline. Let's change the script  
You’re a woman with big ideas, big heart, and big ambition - but lately, it’s felt like survival mode is your default setting.

The chaos, the plate-spinning, the pretending you’re fine when you’re anything but?

That’s not success. It’s burnout. And it doesn’t have to be your norm.

I'm Nic

And I see you, because I was you. 

I created The Success Formula after hitting my own breaking point. Overwhelmed, over-functioning, and completely burnt out chasing a version of success that didn’t fit.

My recovery wasn’t just about rest, it was a total reset.
Of who I was. What I valued. What I actually wanted.

Now I help women like you reclaim their energy, realign their life and business, and build success on their own terms, without the burnout.

Through the Work | Life | YOU Framework™, we bring you back to the centre. Because when you build from there? Everything changes.

Where it all started

I could tell you my whole life story, but who has time for that! So here's how I got here:

    • Grew up on our family farm as one of 5 kids - where we learned the value of hard work, and have fun while getting the job done.

    • Graduated early from university after my summer job promotion in a small oil + gas company.

    • Took a gap year and backpacked around New Zealand (best decision EVER).

    • Spent 12+ years climbing the corporate ladder in oil + gas, including managing a team of 14 and project managing a £3.6m headquarters build.

    • Married my childhood sweetheart and had two kids who completely changed the script.

    • Launched my first business, Optimul, in 2017 after kid no.2, building it to a team of 4. Things were thriving! Until 2020 hit...

    • Cue MAJOR burnout during lockdown. Thought I was killing it - turns out I was just destroying myself in the process.

    • Looooonng recovery, a load of self reflection, and a major pivot later… and BOOM, The Success Formula was born

A little Insight Into Mwah

 My Superpowers
  • I turn chaos into clarity. I take those gazillion thoughts bouncing around, cut through the crap, and organise them into a manageable plan.

  • I have a knack for lighting people up. I genuinely love seeing people step into their power, and apparently, my energy is a little bit contagious.

  • Strategy is my jam. I see the big picture, the tiny details, and all the sneaky shortcuts in between. If there’s an easier way, I’ll find it.

  • I’m all about ‘kick-ass with hugs.’ I will challenge you, cheer you on, and make sure you feel unstoppable so you can really go after what you want.
My Fav Things

My big ol' family, exploring with the kids, pretty skies, bike rides, lazy Sundays, client breakthroughs, adventures (and planning them), catching up with chums over good food, any form of pampering, brand spanking new notebooks and proper hugs.

 

My Fav Adventures

So far it's been kayaking the Norwegian Fjords, travelling round New Zealand, skydiving over Lake Taupo and my annual 1:1 road trips with the kids.

I'm on this mission to empower women to stop surviving and start living! By building a business + life that’s unapologetically YOU.

Rooted in clarity. Powered by purpose. Built without burnout.

I'm on this mission to empower women to stop surviving and start living! By building a business + life that’s unapologetically YOU.

Rooted in clarity. Powered by purpose. Built without burnout.

You’ve read my story. Ready to rewrite yours?

 

Let's get started
Need some inspiration?

Start here →🎙️Welcome to The Work | Life | YOU Adjustment

Your fortnightly podcast of unpolished honesty with tiny (but mighty) power moves to help you shift out of survival mode and into a life and business that finally works for you.

🎧 Listen Now

Not ready to commit just yet?

Start here →🎙️Welcome to The Work | Life | YOU Adjustment

Your fortnightly podcast of unpolished honesty with tiny (but mighty) power moves to help you shift out of survival mode and into a life and business that finally works for you.

🎧 Listen Now